Our strategy-driven process
At Advertising Systems, Inc., we define our success by the success of our clients.
Our "strategy-driven" process was developed and refined from 12 years of project management experience working on thousands of marketing initiatives. From search engine, social media, email and print marketing campaigns to custom websites and landing pages, this customizable approach has been proven to deliver measurable results. Our process consists of three phases: Assessment, Implementation and Analysis.
Phase 1. Assessment
First, we evaluate our clients’ needs by assessing their business objectives, competitors and current marketing efforts. We identify target audiences and markets and determine which media - digital, social, and/or traditional - will most effectively deliver your message. We submit a proposal and statement of work detailing our recommended strategies.
Phase 2. Implementation
Upon approval of the statement of work, our creative development team implements each marketing component, from designing graphics, web and social media pages and collateral to writing messages and social content that influence conversions. Following client approval, we launch the marketing initiatives and set up analytical techniques to test their effectiveness.
Phase 3. Analysis
Finally, we track and analyze the progress of every individual campaign, refining each one until it produces optimal results against key performance indicators (KPIs). We use industry-best practices, performance analytics and response data to get to the right “recipe” for your marketing success (ROI). We stay on top of emerging technologies, marketing trends and strategies and provide evaluated recommendations to further drive demand for your brand.
