Conversion-Driven Print Marketing

Print marketing continues to deliver strong ROI for every dollar spent. But achieving the best results requires more than just running a promotion.

Print/Direct Mail Marketing is one of the most effective offline tools for attracting new customers, increasing repeat sales, and enhancing your relationship with existing customers. Successful print marketing campaigns require more than just running a promotion and is dependent on a number of critical elements, including:

• Publication selection
• Geo-demographic targeting
• Professionally-written and designed messages
• Specific market and promotional offer knowledge base
• Integration with interactive marketing strategies
• Effective performance tracking, analysis and reporting
• Effective program optimization

Conversion-Driven Print Marketing Delivered.

The primary purpose of most print marketing campaigns is to generate leads or sales by driving prospects to take some form of action: redeem an in-store offer, call to set an appointment, or make a direct purchase -- with revenue typically as the KPI (key performance indicator). Working with a professional advertising/ marketing agency allows you to minimize your advertising spend and maximize your ROI.

Advertising Systems Inc. has over 10 years of experience managing print/direct mail marketing campaigns for clients with distribution lists ranging in size from several thousand to over 1 million – and we consistently achieve strong results.

We begin with an assessment of your business objectives, your current print strategies, your customer buying patterns, and analysis of your main competitors.

When you select Advertising Systems Inc. as your print/direct mail marketing provider , we will handle the complexities of managing your program, with a focus on driving conversions, and freeing up your staff to focus on their true core competencies. Our full-service print marketing programs include:

• Print strategy development. We closely collaborate with you to evaluate your print marketing goals and develop a custom print marketing strategy based on your needs and industry best-practices.

• Program selection.  We assist you in selecting the right print vehicle/publication to achieve the best results.  Additionally, our “preferred” status with some of the top media companies in the U.S. – allows you to leverage costs through our volume contracts and position your message/promotion at both local and national levels.

• Distribution list development. A critical element to the success of any print marketing program is a high-quality, targeted distribution list. We utilize sophisticated geo-demographic targeting information/tools to assist you in reaching the right audience both locally and nationally.

• Creative services. Our award-winning Creative Services team closely collaborates with you to develop visually appealing and action-driven print collateral that accurately reflects your company brand and drive responses.

• Performance analysis and reporting. The results of print campaign are analyzed and reported, clearly illustrating your campaign performance based on delivery, direct response rates, and conversions.