Conversion-Driven Email Marketing

Email marketing is one of the most effective online tools for attracting new business and maintaining your relationship with existing customers. The success of an email marketing program depends on several elements:

A targeted, CAN-SPAM compliant, double opt-in email list
Creative design and content of email collateral
High email delivery, open and click-thru rates
Effective performance analysis and optimization

The primary purpose of most email marketing campaigns is to drive prospects to take some form of action: fill out a request form, sign up to receive an offer or make a purchase. And according to a recent report by the Email Experience Council, "working with a professional company to test your message across multiple email clients often helps to increase response up to as much as 87%." Our full-service email marketing services include:

Email strategy development
Email list development and management
HTML email collateral
Email campaign delivery (customer acquisition and loyalty)
Performance analysis, reporting and optimization